SEGA opened「SEGA 65th THE LIMITED SHOP」at “Park in Park” on the first floor of MIYASHITA PARK in Shibuya on May 21, 2026, and it will stay open through May 28, 2026. It’s a huge collaborative effort between SEGA and popular artists and designers that celebrates 65 years of SEGA’s treasured history with exclusive anniversary merchandise and collaboration goods.
Tokyo Otaku Mode was invited to visit the shop on its press day, and here’s our breakdown. First, we’ll take a look at the atmosphere, and then we’ll showcase the merchandise available at「SEGA 65th THE LIMITED SHOP」.
Where Contemporary Meets Retro
Simply put, 「SEGA 65th THE LIMITED SHOP」has great vibes and can be enjoyed by newcomers, longtime SEGA fans, and visitors just looking for a good browsing experience thanks to the collaborative art on display.
You’re immediately greeted by the sight of old CRT televisions and large art displays when you walk inside the gray and blue industrial store space. Music from Sonic Adventure 2, Crazy Taxi, Like a Dragon, and other songs play in the background. Iconic imagery of the Dreamcast, Sonic the Hedgehog, and other characters enter your eyesight. Before you realize it, the wave of nostalgia has transported you into a 90s time capsule, bringing back memories of the time you first discovered SEGA.
HYOTA SHIGE, from the art collective [ALL OVER], was in charge of designing the shop’s layout and atmosphere, while Anique Inc. planned and produced「SEGA 65th THE LIMITED SHOP」in partnership with SEGA. From the shop’s key visual art to its interior design, a large focus was placed on artistic vision and crafting an atmosphere that makes you feel like you stepped into an “experience”. It’s a cohesive environment that connects people and culture thanks to SEGA’s global reputation.
The shop’s atmosphere also reminds you of what it was like to just “play” games as a kid, the fun nature of exploration, the sounds of adventure, and discovering something new like you’ll experience seeing the exhibited artwork.
A New Perspective on Classic IP
The merchandise at「SEGA 65th THE LIMITED SHOP」was designed specifically for this event, and it’s a great way to take a piece of SEGA’s history with you. From acrylic goods to post cards, t-shirts, hoodies, caps, and more, you’ll have no shortage of ways to show off your love of SEGA and your favorite IP. The items can be divided in two categories: original 65th anniversary goods by SEGA and items designed in collaboration with popular artists.
Original 65th Anniversary Goods from SEGA
Let’s take a look at the original 65th anniversary goods. These items will first be available to purchase at「SEGA 65th THE LIMITED SHOP」, and they range from a variety of nostalgic SEGA IP found on the MEGA DRIVE, the Sega Saturn, and the Dreamcast. Some of the titles include Out Run, Puyo Puyo, Sonic Adventure 2, Space Channel 5, Crazy Taxi, and Sakura Wars.
Anniversary cups and stickers are also available to purchase from the diner space connected to「SEGA 65th THE LIMITED SHOP」, so be sure to grab these gems, too.
Artist Collab. Merch
Similar to their collaboration at SEGA STORE TOKYO with artist, graphic designer Mr. Kosuke Kawamura, SEGA has invited a range of artists to collaborate on merchandise at 「SEGA 65th THE LIMITED SHOP」. Ochiai Shohei, SHINKNOWNSUKE, Nukeme, BOKUNOU, and LUGOSIS & STRATO have all lent their talents to create truly unique, stylish merchandise for「SEGA 65th THE LIMITED SHOP」. Each artist represents a different flavor and perspective on SEGA’s classic IP. The playful touch of street art, contemporary art, graphic design, and other techniques fit perfectly alongside SEGA’s iconic franchises. Let’s take a look at some of the items!
Celebrate Your History with SEGA
SEGA has evolved so much over 65 years. From video games to tv shows, blockbuster movies, entertaining comics, toys, music, and more spanning the globe, SEGA has created a culture and relationship with its audience through so many of its iconic characters and IP. We’ve all had an interaction with SEGA at one point in our lives.「SEGA 65th THE LIMITED SHOP」is where you can celebrate your history with SEGA.
Whether you’re a newcomer just browsing the shop or a longtime fan, 「SEGA 65th THE LIMITED SHOP」welcomes everyone to take the journey with SEGA from now and into the future. If you’re in Shibuya, please find the time to visit. Remember, it closes on May 28, 2026, so you gotta move fast!
Store Info
Name
「SEGA 65th THE LIMITED SHOP」
Date
May 21, 2026 ～ May 28, 2026
Store Location
“Park in Park” MIYASHITA PARK 1F
Jingumae 6-20-10
Shibuya-ku, Tokyo, 150-0001
Business Hours
11:00 AM ～ 9:00 PM
※ Business hours for the last day, May 28th, will be from 11:00 AM to 6:00 PM
Official Website
SEGA 65th THE LIMITED SHOP
This is a Tokyo Otaku Mode original article written by A. Morris.
©SEGA.
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